I have moved into places and spaces a lot and constantly I hear people say my brand this my, brand that. What is a brand anyway? A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Now that we all know what we are talking about let’s walk through the process of building a brand for your company, music or a personality because you are brand. Say it with me, I am a brand people need to have an experience with.
Every brand has a message and a promise, however, we’re in a market where consumers have become smarter with their purchasing decisions, having a well-defined purpose – your WHY – will separate you from the rest.
Work on differentiating your brand so that you can draw attention and stand out from competitors. To do this you have to create a unique advantage in the mind of your customers through your logo, colors, and value proposition supported by a kick-ass brand strategy.
Stop talking about shit that doesn’t matter or relate to your brand, everything you do has to be in line with what you stand for. How you answer your phone, the imagery you use, your messaging, it has to be cohesive. Consistency = recognition = customer loyalty.
People connect by relating, people make buying decisions through how a product or service will make them feel. What are you selling? What’s the experience you want a customer to have of your brand? Find ways to connect on a deeper, more emotional level. People have a basic psychological need to belong, to create bonds and relationships which is a huge part of human behavioural pattern. Give your brand a personality and human characteristics.
With the fast-changing market, relevance is key, your brand needs to be flexible, be creative in your campaigns. Be open to new ideas and methods, use tech and social media to your advantage. This will help you build interest and distinguish yourself from competitors.
Remember you can always talk to us and so we do a brand evaluation and brand strategy. Know where you are so that you can be able to build your brand up. Even if you’re starting out, this will enable growth with the right framework.